Economic Incentives Increase Blood Donation Without Negative Consequences

A team of experts including Johns Hopkins Carey Business School Assistant Professor Mario Macis says the answer can be an emphatic yes. But now field-based proof from large, representative examples is available on real donations, the writers write, and the results clearly refute the previous findings. Economic rewards do have a positive effect on donations, without negative consequences on the safety of the blood.

They cite the work of other analysts, as well as their own considerable work in this area, which examined bonuses for actual bloodstream donors in the United States, Argentina, Switzerland, and Italy. 10 gift cards produced a 52 percent rise. The offer of present cards even caused people to motivate others, including people who previously experienced never given bloodstream, to donate.

The bonuses also induced regular donors to switch from their normal donation sites to locations where rewards would be accessible. Moreover, in the new studies the incentives were not framed as “payment” and therefore might have been regarded as tokens of understanding, which can strengthen rather than undermine donors’ intrinsic inspiration.

Meantime, added Macis, advancements in screening technology because the World Health Business guidelines were set up have greatly reduced the risk of tainted or elsewhere unusable blood being used later in transfusions. Also, the rewards are provided for presenting at the blood drives typically, not for donating bloodstream, which should decrease the risk of an ineligible donor would misrepresent health or other information. Macis additionally observed that incentives could be strategically utilized to attract blood donations at times when blood materials are particularly low, such as holidays and summer.

Although a lot of people meet the criteria to donate blood, only a little percentage of these, less than 10 percent, give blood in America, and fewer donate in low-income countries even, where shortages have very serious outcomes. The research has implications beyond blood reserves, he added. Although more research is needed and multiple strategies should be pursued simultaneously to encourage donations, some type of economic settlement could bring a much-needed boost to the materials of the bone marrow, organs, and areas of the body for transplants. Selling organs and body parts is unlawful in the United States. Donors of blood plasma, however, can be paid.

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